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kinofi-Navy FAB Shopify Expert, Shopify Partner, 香港網店設計開發 電商科技 數碼營銷專家

Gifthampers Macau: Shopify site revamp and branding from a legacy non-sectioned theme

Client

Gift Hampers Macau

Services

Site migration and revamp

Responsive Web Design

Shopify Store Custom Development

Deliverables

Homepage

Collection page

Product page

Blog template

Blog post template

Customised cart page

 

Challenge

Gift Hampers Macau (owned by Trunk Group Ltd.) are a gift specialist company from Hong Kong. They provide specialized stylish and luxurious gift hampers to their clientele for all sorts of occasions and events. 

Their existing Shopify site targeting the Macau market had a legacy non-sectioned theme which meant that the possibility to customize the storefront was limited. This roadblock on customisation also limited the possibility to align their branding with other existing sister stores such as Gift Hampers Hong Kong and Gift Hampers Malaysia. 

 

Solution

As a response to the legacy non-sectioned theme, Navy FAB designers were able to capitalise on this and completely revamp the site and align the site’s branding with existing sister stores. This revamp and rebranding significantly improved the overall user interface and user experience. 

Through the revamp, the team was able to migrate the existing site to a sectioned theme with store front customisations including a customized cart page.

 

Project Highlights

Migration and revamp of website

As they were already based on Shopify, the Navy FAB team migrated the existing Gift Hampers Macau site information onto a sectioned theme. By studying existing sister sites and taking into consideration consistent branding, we picked a theme that was appropriate for the overall design.

Customized cart page

As a gift provider, Gift Hampers customers need to be able to choose their delivery date and ensure that delivery details are clear. As the store doesn’t make use of Shopify Plus, any checkout related customized materials need to be placed on the cart page. With this in mind, the Navy FAB development team made use of a delivery date option plug-in along with a form to be filled out by customers for all delivery related details. This customization ensures that all delivery details are noted at once in one step for the customer creating a better user experience.

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Navy FAB Hong Kong Shopify, Branding and Design Agency

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