Votee: A Better Representation of App Capabilities and Brand Positioning on WordPress

About

Votee is a polling app where brands can ask questions to their consumers and their target audience, who in turn earn rewards for their participation. Votee partners with brands to find consumer insights to help them make better decisions.

Clients Website

votee.com

Services

Responsive Web Design

UI / UX design

WordPress + WooCommerce Custom

Development

Deliverables

Brand positioning

Homepage

Customised business information and showcase pages

Sponsor a Fact page

Challenge

Votee’s existing website was a minimal three page site based on WordPress. From their original site, it was hard to differentiate their brand positioning as well as their brand story. As such, they wanted to revamp their website to provide a stronger brand identity, as well as provide more information to their users.

Solution

As an app company, Votee’s existing website was unable to reflect their company’s unique selling point as well as their app’s capabilities.

Making use of their brand guideline and business nature as a technology and app company, Navy FAB designers focused on creating a design in line with this direction. Taking the look and feel of the app as well as the unique features into consideration, heavy emphasis was placed on visuals showing the platform and its capabilities.

Project Highlights

Homepage Revamp

Votee’s existing homepage was a static homepage with a video and a set of statistics. From a branding standpoint, it wasn’t a strong representation of the company’s selling point. From a user perspective, it was also an unclear message on what Votee offers and what they do. As such, Navy FAB designers focused on a design that would make an impact upon first contact. The main introductory banner explains Votee’s main selling point and where they can download the platform and as users continue to scroll they can subsequently find out more information on Votee.

Showcase Highlight

Reviews and word of mouth marketing go a long way and to further highlight Votee’s services to potential clients and customers, Navy FAB designers also emphasized the showcase page. By clearly highlighting how clients have made use of Votee and how it has helped their business, this can further boost confidence for future clients.

Sponsor a Fact

As a part of Votee’s initiative to promote verified facts, their website includes an area for businesses and clients to “Sponsor a Fact” to appear on the app. Through this process, this allows for businesses and clients to connect with potential customers in an engaging way.

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