We build custom themes, responsive design, custom or private Shopify Apps development, complex API integrations, full website builds, and custom solutions to sell both locally and globally.

Shopify is an e-commerce platform that suits all online businesses.

Shopify merchants can easily manage their sales, clients, and inventory from a single Shopify admin panel. Shopify also has a great support team as well as Shopify Experts (certified Shopify Partners) who aim to optimize your site and create a better customer experience by developing new applications and tools.

How we work


Research & Web design

Website setup & review

Install Plugins / Connect to 3rd party api

Testing & Launch


Custom Shopify Store Design & Development

Each project is unique and what you’re looking for will be different from other clients. Through consultation, we will walk through your business needs and your target of the project from start to finish. We will see how our service can assist and make recommendations on best business practices to add value to your goal...

Support and maintenance

After the development, our team of eCommerce experts will walk you through an extensive training session on how to operate and update your new site. After this testing and training session, your project and site solution is ready to launch! After the launch of your site, we will work with you throughout the next 30 days...

Shopify Custom/Private app development

During the development, we will help you integrate all the apps necessary to make your vision come to life. However, if there are some functions you want but cannot be achieved through the available apps, Navy FAB can help you develop your own custom app.

Shopify Mobile App Development

In the mobile-first digital world, the primary connection between brands and customers must be mobile devices. A responsive website is probably not enough for precise marketing management. We help to align every customer touchpoint across your website, mobile app, and even offline shop with consistent branding.



Basic Shopify development plan for you to start your business quick and easily.

  • 1-on-1 Consultation

  • UXUI Audit & Design

  • Theme recommendation and customisation

  • Bug fix service during the validation period

Start from

HKD 38,000


Advanced Shopify development plan for brands looking for all-rounded ecommerce functionality including digital marketing and CRM.

  • 1-on-1 Consultation

  • UXUI Audit & Design

  • Theme recommendation and customisation

  • Bug fix service during the validation period

  • Third-Party app consultation and configuration

  • SEO Enhancement

  • Local payment integration

Start from


Ongoing Website Maintenance & Support

Client Strategy Meeting

Monthly eCommerce or Marketing strategy consultation

Content Updates

Add new content, page, section, or images to keep your site up to date.

Third-Party Plugin/ Services Support

Plugin consultation & recommendation after carrying out a feasibility/compatibility test. Install & uninstall Shopify apps are also supported.

Site Troubleshooting

Carry out site speed analysis and give recommendations. Help to troubleshoot and fix any issues such as layout responsiveness issues, image display issues, checkout issues, etc.

Graphic Design

Create new website designs such as slideshow banners, popup images, landing page graphics, etc.

Monthly Google Analytics Analysis & Report

Get a monthly report with expert’s advices of your website’s performance.

Promotional Campaigns

Create new promotional landing page design & implementation, new collections, and upload products.

Email Campaign Setup & Implementation

Design Email, create target segments, and send out email campaigns to drive sales from your members.

And more...


  • Technical support

  • Website improvement and formatting solutions

  • Theme customisation

  • Site troubleshooting and bug fix and more.

  • Email support

  • Maximum 48 hours response time to support requests

  • 15% discount on extra tokens




  • Marketing solutions

  • Email marketing design and campaign set up

  • Promotional/Campaign landing page creation

  • Technical support

  • Website improvement and formatting solutions

  • Theme customisation

  • Site troubleshooting and bug fix and more.

  • Email support

  • Maximum 48 hours response time to support requests

  • 20% discount on extra tokens




  • Shopify Apps/Third-party plugin feasibility and compatibility testing

  • Customised website performance report

  • Marketing solutions

  • Email marketing design and campaign set up

  • Promotional/Campaign landing page creation

  • Technical support

  • Website improvement and formatting solutions

  • Theme customisation

  • Site troubleshooting and bug fix and more.

  • Email support

  • Maximum 48 hours response time to support requests

  • 25% discount on extra tokens





Innotier originally started off from a B2B business as a garment factory in the U.K, mainly focusing on research and development.

Rooftop Republic

Rooftop Republic is an award-winning social enterprise committed to creating sustainable cities and communities powered by urban farming. Through their initiatives, they deliver high-quality farm and management services to clients and engage the community through events and workshops.

Navy FAB Team capitialize the know-how of e-commerce, upgrade and transform your digital branding, develop your global market entry strategy, lead your brand to the overseas.



Q1: What are the roles of Shopify Partners?

Shopify Partners are a group of experts in different areas of e-commerce. They are always prepared to use their skills and knowledge to help you design, promote or improve your business. First of all, they can help you to build your store or migrate your store to Shopify. If you are trying to start a new online store, Shopify Partners can help you build a brand new store customized to your needs. And if you already have an online store on another e-commerce platform, you can ask us to help you move it to Shopify. Secondly, for those who already have a store in Shopify, we can help you solve problems you have running your business. Lastly, if you are looking for a certain function but cannot find the right app from the App Store, you can also contact a Shopify Partner to create a custom app.

Q2: What is the difference between Shopify Expert and Shopify Partners?

Anyone can be a Shopify Partner once they sign a contract with Shopify. But not everyone can be verified to be a Shopify Expert. To become a Shopify Expert, Shopify Partners are invited to submit Shopify stores that they have helped succeed for review. Then, they will have to explain and demonstrate their mastery in the field by presenting case studies or apps that they have undertaken to earn the title.

Q3: What payment method does Shopify support in Hong Kong?

With Shopify Payment Gateway, local customers can pay with credit cards including Visa, Master Card, American Express, Apple Pay, and Google Pay. You can also link your store to a third-party payment gateway such as PayPal. Some popular local payment methods such as WeChat Pay (HK & China), Alipay(HK & China), UnionPay, Payme, BOCPay, and FPS can all be integrated into Hong Kong Shopify. Navy FAB partners with Fin-tech companies to enable e-wallets payments in the Shopify platform and these payment methods can be excluded from the “Additional fees using all payment providers other than Shopify Payments” at the same time. However, there will be a one-off settlement account opening fee. Applying through Navy FAB will have a discounted package on the handling fee. Please contact us for more details.

Q4: How can I do email marketing on Shopify and how much does it cost?

You can do email marketing by using the templates provided by Shopify to notify your customers about your new products, promotions, restocking, and more. You can also edit and create your own templates. To automate email marketing, you can use flow to send emails automatically when an event is triggered. As for the pricing, each merchant will have 10,000 free emails each month. Afterward, Shopify will charge you $0.001 USD per email. Please note that the 10,000 free emails cannot be carried over to the next month.

Q5: What is the difference between POS and POS Pro?

Shopify POS Pro has all the features of Shopify POS Lite plus some extra features. One of which is Omnichannel selling features. It allows customers to ship the product to their desired location even if they consume it in the physical store. On the other hand, it also allows customers to pick up their order in a physical store even if they purchased it online. Apart from supporting Omnichannel, the POS Pro also allows an unlimited number of staff. With Shopify POS Lite, the logins are the same for all staff so it’s only for one-man-band stores. But with POS Pro, you can have an unlimited number of staff and assign roles and permissions to each of them. This can ensure better security and prevent data leakage.

Shopify vs WooCommerce vs Magento

Both Shopify Plus and Magento Community Version are aiming at enterprise-level companies, what is the difference between them?

The main difference between the two is that Magento is open-sourced, which makes it very flexible; while Shopify Plus is close-sourced, which makes it much easier to set up. If you want flexibility and full control over your store, then Magento will be a better choice, however, you need an in-house IT team to keep the site running and the site is going to take longer to be built. If you do not have that much time and budget, then Shopify Plus will be a better choice, since it requires less technical support and you can get extra functions easily through plug-and-play apps.

Can I code on Shopify?

Yes, you can code on Shopify to customize the theme. Most of the files in the theme contain Liquid (Shopify’s templating language), sometimes the files may also be HTML, CSS, JSON, and JavaScript. Shopify Plus offers Shopify Function and Checkout UI extensions for customers to merchants to customize the pricing logic and checkout page for more functions.

Which platform has better security?

Shopify and Adobe Commerce Cloud come with the best security features. It provides SSL certificates and PCI level 1 service, while the remaining software solutions like WooCommerce require extensions, plugins or/and customization to reach the same level of security.

Can I migrate to other platforms?

Yes, you can always migrate to another platform if you think the platform you are currently using no longer suits your needs. However, the process can be very troublesome because it involves data migration of sensitive data, like customer and order data. Therefore, it is important to research the scalability of different platforms before starting your online business. This way, even if your business grows in the future, your site can still handle the business expansion and doesn’t need to care about switching to another platform. If you want to switch to Shopify, feel free to contact us.

Shopify Plus

Q1. How much does Shopify Plus cost?

Revenue lower than $800 000 USD per month: $2000 USD/month

Revenue higher than $800 000 USD per month: Contact Us for more details

Q2. What if I have already paid the annual fee of another Shopify plan?

You can contact support through admin to apply for credit on your Shopify Plus fee after your upgrade.

Q3. What if I need more than 9 expansion stores?

You can have extra stores by paying $250 per store per month.

Q4. Why should I choose Shopify Plus but not other eCommerce platforms such as Magento and Shopline Enterprise version?

Shopify Plus provides you with a comprehensive ecosystem that you cannot experience from another platform. The Shopify ecosystem is more than just merchants and Shopify employees. With Shopify Plus, you can also work with external digital specialists and apps that support Shopify Plus’s exclusive functions seamlessly.


Get in touch with our services team so that we can assess your business requirements and branding needs.

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