Innotier: Shopify 2.0 Revamp & Customisation Functions


Innotier originally started off from a B2B business as a garment factory in the U.K, mainly focusing on research and development. Although Covid 19 hit off hard on many business industries, Innotier was prospering in the pandemic as they were quick to grab this opportunity and make use of their technology to create products to accommodate people’s needs during these period.

Their innovation specifically focused on the sustainable lifestyle market with their product lines Innoshields (masks), Innotouch (gloves), INNOCAPSULE (bags), clothing, accessories, etc which are everyday necessities even during Covid- 19. Innotier has now grown to be well known as an innovative and sustainable brand, and is now expanding their designs and collaborations with different companies for new lines of merchandise.

Clients Website


Website Design & Development

Shopify Templates Customization

Responsive Web Design

App Consultation & Testing

Translation support



Collection Page

Product Page

Contact Us Page

About Us Page


With the decision on offering lifestyle products, Innotier wanted to start building its brand with an ecommerce site first. However, as a new company, it is important for them to build the right branding design that fits their image for a stronger online presence. Quick setup and development of the ecommerce site were required as Innotier already selected the official product launch date.

In the second year after the launch of the ecommerce site developed by Navy FAB, further improvement was needed due to an increase in product lines. The Shopify theme needs to be updated as Innotier had new product collaborations with big brands such as Marvel, Disney, and Hello Kitty.


Navy FAB had a design and brand consultation with Innotier in order to establish a style that fits their brand. Shopify store was then set up and developed with a few customizations.

Project Highlights

Digital Brand Design

Before setting up and developing the site, we had a consultation with Innotier regarding their brand colors, product collections, target audience, and content that will be included in their site in order to establish a style that fits their brand.

Express Site Development

As Innotier was starting off with a smaller product collection, the Navy FAB team created a Shopify store using a free Shopify Theme and customizations were done upon the client’s request for instance adding the “Shop Now” button on the homepage to directly link to corresponding collections.

Shopify Apps Consultation & Testing

In order to improve the on-site customer experience, Innotier wanted to increase functions available on the site such as having product filters, adding reviews on their site, and an option to cross-sell. Navy FAB team was responsible for carrying out app testing and evaluating which apps best meet their requirements.

Customized Invoice & Packaging Slip

In order to customize the order invoices and packaging slips, an app was required to be installed. We tested a few apps and created invoice samples for Innotier to evaluate and decide which app to go for.

Omnichannel Set Up

A chatbot app, Gorgias, was set up in order to make it easier for Innotier to reply to their customers who are live on site. In case customers reach out to them during out-of-office hours, their chat history will be stored in Gorgias admin panel, and there will be a notification to the staff which allows them to get back to the customers directly either by chat or email.

Migrating to A New Theme

Due to the increase in product lines, Innotier had to move from a free Shopify theme to a paid one that supports a large number of SKUs in the backend system. Navy FAB team gave suggestions on a few of the Shopify themes that Innotier had in mind based on their design and functionality requests. 2.0 Shopify theme was also adopted as it has greater flexibility in customizing the product page, which is perfect for creating new layouts to showcase their collaborated products. The Navy FAB team also made sure that the migration process was carried out successfully without any missing items.

Shopify Apps Check After Migration

With the new theme implemented, the Navy FAB team had to make sure that the existing apps are working well without any issues or clashes on the new site.

Translations Update

As a new theme was installed and new pages were created, our team updated the translations of each sections and customized the language switcher.

Navy FAB Team capitialize the know-how of e-commerce, upgrade and transform your digital branding, develop your global market entry strategy, lead your brand to the overseas.


Get in touch with our services team so that we can assess your business requirements and branding needs.

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