The Shopify Partner
for Modern Brands

Where distinctive brand identity meets high-performance commerce.

As an official Shopify Select Partner in Hong Kong, Navy FAB partners with visionary retail brands to craft bespoke online stores, execute seamless platform migrations, and engineer enterprise Shopify Plus architectures built for regional and global expansion.

Shopify Select Partner
Shopify Select Partner
Selected work
Project 1 of 3: Topologie

Your brand,
on the world stage

Rooted in Hong Kong, built for global scale.
We unite distinctive brand identity with powerful Shopify engineering.

In the community

Media coverage & collaborations

Media coverage

Collaborators & supporting organisations

Selected work

The work,
in the details.

Different brands. Different briefs. Explore the design, migration and custom development behind the storefronts.

Explore all projects
Selected Innotier: A new chapter for an existing store.

Choose a project to explore

Brand thinking. Built into the details.

Innotier Shopify storefront shown on desktop and laptop screens
Innotier

A new chapter for an existing store.

The brief
An existing Shopify storefront, ready for a revamp.
Our work
Shopify 2.0 redesign and custom functionality.
Inside the Innotier project

Our Services

From bespoke storefront design and Shopify Plus enterprise architecture to complex migrations, we deliver scalable digital commerce built for growth.

Shopify Store Engineering & Design

  • Bespoke Shopify Store Design
  • Custom Theme & Feature Engineering (Shopify 2.0 & Hydrogen Headless Commerce)
  • Shopify Plus Architecture (Shopify Markets Multi-Currency, B2B Portals & Checkout Extensibility)
  • Custom Shopify App Development & Enterprise ERP / POS / CRM API Integrations
  • Shopify Mobile App Development (iOS & Android)
  • Performance Optimization & Ongoing Growth Support
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eCommerce UX & Web Design

  • Brand Discovery & eCommerce UX Research
  • Theme Architecture & Best-Practice Strategy
  • Responsive UI & Interactive Prototyping
  • Information Architecture & Conversion Mapping
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Seamless eCommerce Migration

  • Product, Customer & Historical Order Migration (Zero-Downtime Data Transfer)
  • Full SEO Authority Preservation (301 Redirect Mapping & Structured Data Continuity)
  • From WooCommerce, Magento, Shopline, Wix & Custom Stacks
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Shopify Search & Customer Retention

  • GEO & Generative Engine Optimization (ChatGPT, Perplexity, Gemini, Claude, Grok)
  • Shopify Technical & Editorial SEO Strategy (Core Web Vitals & Schema Optimization)
  • Klaviyo Email Automation & Lifecycle Flows (Klaviyo Master Silver Partner)
  • WhatsApp Commerce & Retention Marketing
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BUD Fund & Easy BUD Project Execution

  • Eligible Tech Vendor for Shopify eCommerce Projects (Up to HK$7M Funding)
  • Technical Proposals & Quotations Aligned with Easy BUD Requirements
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Brand & tech

We bring brand elevation and shopping experience into one cohesive standard.

Our Hong Kong team powers creative ambition with advanced Shopify engineering.

From bespoke theme development to seamless platform migration, we obsess over every detail that sets your brand apart.

Meet Navy FAB
Mobile view of the Rooftop Republic Shopify store
Rooftop Republic

From brief to launch

We begin by aligning on your brand identity, customer journey, and operational needs, then establish a clear roadmap for design, custom architecture, and migration. Rigorous design reviews, development, and stress testing bring your vision to life seamlessly.

  • Brand Discovery & Needs

    Map brand identity, customer journey, and operational workflows.

  • Scope & Architecture

    Define design systems, custom features, and migration protocols.

  • Engineering, QA & Launch

    Pixel-perfect development, rigorous testing, and seamless go-live.

Our clients

Trusted by many

Topologie
Venchi
Woomii
Human Health
All Right Reserved
DDT Store
Anlander
NVC International
LIULIGONGFANG
Petit Bazaar
Kitkat
Labway
Pacha
HYPEBEAST
Rooftop Republic
Innotier
XOVE
Woaw Store

Client voices

What leading brand founders say

Global commerce · fulfillment

Your next market

From multi-market storefronts and local buying journeys to cross-border delivery and warehouse fulfillment partners, we help brands plan a workable international commerce flow.

Explore the possibilities
Hong Kong · starting point
Japan

Plan a Japanese storefront and buying journey, with delivery options suited to the market.

Routes and points illustrate possibilities; they do not represent warehouse or delivery locations.

FAQ

Why choose an official Shopify Select Partner in Hong Kong?

As an officially certified Shopify Select Partner and Shopify Experts agency in Hong Kong, Navy FAB maintains a direct channel with Shopify engineering and commercial teams. We adhere to the latest Liquid and Shopify Hydrogen standards, engineering high-speed, Core Web Vitals-compliant stores that scale reliably across international markets.

Will migrating from Shopline or WooCommerce to Shopify affect our Google SEO rankings or data?

No. Navy FAB provides zero-downtime migrations that safely transfer all historical orders, customer accounts, and complex product variants. We execute comprehensive 301 redirect mapping, schema data transfer, and canonical audits to ensure your organic Google search rankings and domain authority remain protected throughout the cutover.

What is Generative Engine Optimization (GEO) for eCommerce, and how does Navy FAB help?

GEO (Generative Engine Optimization) optimizes your brand authority across AI engines such as ChatGPT, Perplexity, Google Gemini, Claude, and Grok. Navy FAB structures your digital entity graph, technical JSON-LD schema, and high-information-gain content so AI models cite, verify, and recommend your brand in conversational shopping queries.

How can the Hong Kong BUD Fund support our Shopify eCommerce project?

The Hong Kong BUD Fund provides cumulative funding of up to HK$7 million (up to 50% matching) to help brands expand into Mainland China and FTA economies (such as ASEAN). As a qualified eCommerce technical vendor, Navy FAB provides HKPC-compliant project technical specifications, proposals, and official invoicing for your Shopify store build.

When should a growing brand upgrade to Shopify Plus?

Brands typically upgrade to Shopify Plus when scaling internationally with localized storefronts, expanding into wholesale (B2B on Shopify), requiring custom checkout logic via Checkout Extensibility, or needing higher API rate limits for ERP integrations. Upgrading also reduces platform transaction fees significantly for high-volume merchants.

Contact

Get in touch with our services team so that we can assess your business requirements and branding needs.


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