Votee: WordPress Company Website Revamp
Client
Votee
Website
Services
Responsive Web Design
UI / UX design
WordPress + WooCommerce Custom Development
Deliverables
Brand positioning
Homepage
Customised business information and showcase pages
Sponsor a Fact page
Challenge
Votee is a polling app where brands can ask questions to their consumers and their target audience, who in turn earn rewards for their participation. Votee partners with brands to find consumer insights to help them make better decisions.
Votee’s existing website was a minimal three page site based on WordPress. From their original site, it was hard to differentiate their brand positioning as well as their brand story. As such, they wanted to revamp their website to provide a stronger brand identity, as well as provide more information to their users.
Solution
As an app company, Votee’s existing website was unable to reflect their company’s unique selling point as well as their app’s capabilities.
Making use of their brand guideline and business nature as a technology and app company, Navy FAB designers focused on creating a design in line with this direction. Taking the look and feel of the app as well as the unique features into consideration, heavy emphasis was placed on visuals showing the platform and its capabilities.
Project Highlights
Homepage Revamp
Votee’s existing homepage was a static homepage with a video and a set of statistics. From a branding standpoint, it wasn’t a strong representation of the company’s selling point. From a user perspective, it was also an unclear message on what Votee offers and what they do. As such, Navy FAB designers focused on a design that would make an impact upon first contact. The main introductory banner explains Votee’s main selling point and where they can download the platform and as users continue to scroll they can subsequently find out more information on Votee.
Showcase Highlight
Reviews and word of mouth marketing go a long way and to further highlight Votee’s services to potential clients and customers, Navy FAB designers also emphasized the showcase page. By clearly highlighting how clients have made use of Votee and how it has helped their business, this can further boost confidence for future clients.
Sponsor a Fact
As a part of Votee’s initiative to promote verified facts, their website includes an area for businesses and clients to “Sponsor a Fact” to appear on the app. Through this process, this allows for businesses and clients to connect with potential customers in an engaging way.