Government Funding

Facebook Small Business Grant Program: Application Guide (Includes Tips)

Nov 2nd, 2022

In addition to the Distance Business Program and the third round of the Anti-epidemic Fund, social media platform Facebook is also offering sponsorships. Facebook will provide a total of approximately HKD 12.5 million in grants to 400 eligible small businesses in Hong Kong, with each small and medium-sized enterprise receiving about HKD 30,000 in sponsorship.


Eligibility for Business Application:

  • Located in Hong Kong
  • Facing challenges brought by the COVID-19 pandemic
  • Operational for at least 1 year
  • Profit-making company
  • Have 2 to 50 employees since January 1, 2020


Subsidy Amount:

Each subsidy is HKD 31,000 (including HKD 19,400 in cash subsidy and HKD 11,600 in optional advertising credit).

Application Process and Documents for the Program:

Eligible business owners can log in to the application webpage and register using their email address. Interested businesses must provide the following documents to Facebook:

  • Business registration
  • Certificate of company incorporation
  • Most recent annual return

Key Questions to Prepare Answers for:

  • We want to learn more about you and your company so that we can understand how to assist you. Please briefly introduce your company in 50 words or less.
  • Describe your company's primary business activities in 75 words or less.
  • Please describe the impact and challenges that the COVID-19 pandemic has had on your business in 200 words or less.
  • Why do you need this subsidy in 200 words or less?
  • Based on your answer to the previous question, please further describe how the use of the subsidy will impact your local community in 200 words or less.

Application Dates:

September 16th to 22nd, 2020

Application Tips:

As we all know, receiving government funding through the Distance Business Program requires going through a complex process. However, the application process for Facebook's sponsorship is relatively simple. You only need to upload three company documents and answer five questions to submit your application. Due to the high number of applicants, the key to increasing your chances of success is to carefully consider the purpose and significance of Facebook's sponsorship in this case.

By examining the direction of the questions, it is evident that Facebook aims to support the Hong Kong community through this funding program, including the ecosystem of small and medium-sized enterprises and the sectors in need of assistance during the pandemic. This aligns with Facebook's core business philosophy of helping small and medium-sized enterprises promote their businesses. This program can enhance Facebook's impact on small and medium-sized enterprises. We anticipate that Facebook will select small businesses that have meaningful business operations and can contribute to the continued operation of other small and medium-sized enterprises or create value for vulnerable communities in society as the recipients of the sponsorship.

In fact, these questions are meaningful because as business operators, we must consider how we can create value for the community and other small businesses rather than solely seeking profit for ourselves. It also reflects our company's brand value and philosophy. It is worth pondering for everyone.

For further inquiries, you can email [email protected].

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